Ubersuggest Review

9.2Expert Score
Great Keyword Tool

Scores high with our users for how easy it is to use compared to a lot of the others we have reviewed.


So, what are the key features for Ubersuggest?

  • Domain Overview: Reverse engineer your competitors’ SEO, content marketing, and social media marketing strategy. Adopt and improve strategies that are working for others in your market.
  • Top SEO Pages: Discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are popular on sites like Facebook.
  • Keyword Suggestions: Get hundreds of keyword suggestions, from head terms to long-tail phrases. View volume, competition, and seasonal trends for each keyword.
  • Content Ideas: Dive deep into the top-performing content pieces for any given keyword. Understand what topics people are genuinely interested in.
  • Backlink Data: Understand the critical content in your niche that people are linking to. Improve your link profile and understand which links will impact your rankings the most.

What’s great about Ubersuggest?:

  • Comprehensive Domain Overview to understand competitors’ strategies.
  • Top SEO Pages report to optimize content strategy.
  • Extensive Keyword Suggestions based on competitors and Google searches.
  • Content Ideas to ensure you’re writing about topics that resonate with your audience.
  • Backlink Data to help you build a robust link profile.

What you need to be aware of:

  • As of now, the specific limitations or areas of improvement for Ubersuggest are not mentioned on the provided page. It’s always a good idea to explore the tool firsthand to understand its nuances.

Ubersuggest Pricing and Plans

Ubersuggest offers ample flexibility in pricing to suit diverse business needs. There are three main paid plans available on a monthly or yearly payment basis:

  • Basic $29/month or $290 one-time payment annually, best for solopreneurs and small businesses to get started. Allows tracking of 125 keywords and 1,000 page audits per month.
  • Business $49/month or $490 annually, expanded features for growing businesses. Track up to 150 keywords and get 5,000 page audits monthly.
  • Enterprise $99/month or $990 annually, advanced features and integrations for agencies. Track 300 keywords and get 10,000 page audits per month.

In today’s world, having a strong online presence is critical for any business looking to reach and engage with their target audience. An effective digital marketing strategy requires in-depth research, competitor analysis, and constant optimization based on key metrics and data.

This is where tools like Ubersuggest come into play. Ubersuggest is a popular SEO platform created by industry expert Neil Patel to help businesses enhance their digital marketing efforts. With features like keyword research, backlink analysis, and content ideas, it aims to provide actionable insights to boost website traffic and search engine rankings.

I have been using Ubersuggest for a while now and wanted to provide an in-depth review of its key features, pros and cons, and overall value for digital marketers. Read on for my review of this powerful SEO tool.

Core Features of Ubersuggest

Ubersuggest packs a robust set of features designed to facilitate various digital marketing activities. The tool is structured into different sections allowing users to access relevant data and insights easily. Let’s look at the key capabilities of Ubersuggest:

Keyword Research
The keyword research module lies at the heart of Ubersuggest. It lets you input any keyword or phrase and generates a comprehensive report about it. You can view monthly searches, cost-per-click, competition levels, and other crucial metrics for that keyword.

Based on this data, you can find the best keywords to target for your business to drive more organic traffic. Ubersuggest also suggests numerous related keywords and questions people are searching for around that topic. This makes keyword research effortless.

You can even view the top pages currently ranking for a given keyword to analyze what your competitors are doing. Their content strategy, backlinks, and other on-page elements can be reverse engineered to enhance your own optimization efforts.

Content Ideas
Taking keyword research one step further, Ubersuggest helps you translate those terms into compelling content topics. The content ideas module analyzes search trends and questions to uncover what people are actually looking for when they search a given keyword.

For example, around a broad term like “CRM software”, Ubersuggest reveals that people also search questions like “how to choose the best CRM”, “CRM implementation guide”, “CRM vs marketing automation”, etc.

You can create content around these search queries to provide more specific value to searchers. This level of insight is extremely useful for content planning and ideation.

Backlink Analysis
Gauging your website’s backlink profile and identifying new link building opportunities is made easy with Ubersuggest’s backlink analysis reports. Just input any domain and you can view metrics like:

Total backlinks and referring domains
Top linking domains and pages
Linking domains by category (news, web 2.0, directories, etc)
Linking domains by location
The tool even highlights toxic domains linking to your site that may be harming rankings. You can also analyze the backlink profile of competitors and find sites/pages to aim for link building outreach.

Site Audit
Ubersuggest lets you perform a detailed audit of any website. You can evaluate important on-page and off-page SEO elements like:

Indexed pages
Organic traffic estimates
Domain authority and page authority
Page speed scores
HTML errors and issues
Duplicate content percentage
Server location
These metrics allow you to identify website areas that need improvement. You can also track changes in your audit scores over time after making optimizations.

Rank Tracking
For important target keywords, Ubersuggest provides rank tracking capabilities right within your dashboard. You can add keywords to monitor their rankings for a specific URL on a daily basis.

Historic ranking data is also available so you can analyze trends and seasonal fluctuations. With rank tracking, you get instant visibility into how your optimization efforts are impacting search visibility for core terms.

SEO Toolkit Chrome Extension
The Ubersuggest SEO toolkit chrome extension brings relevant data directly to your browser as you surf the web. When on any webpage, you can view metrics like:

Page authority
Domain authority
Backlinks and referring domains
Organic traffic estimates
Page speed scores
The extension also shows keyword opportunities and questions related to that page so you can easily find new terms and content ideas to target. Overall, it’s a simple yet powerful complimentary tool.


Ubersuggest has a central dashboard that displays key metrics, trackers, and data visualizations for easy analysis and reporting. You can add multiple websites to monitor their progress. Important SEO elements like rank tracking, site audits, and keyword details can be accessed from one unified dashboard.

For enterprises, the dashboard even offers the ability to build custom widgets and save advanced reports. You can also integrate it with other platforms like Google Analytics, Search Console, and more.

Pros of Using Ubersuggest

Now that we’ve looked at its capabilities in detail, let’s discuss some of the key benefits and advantages that Ubersuggest provides:

All-in-one SEO platform
The tool brings together every important SEO task – from keyword research to rank tracking and site auditing – under one roof. You don’t need multiple tools as Ubersuggest covers it all.

Data-driven approach

Every metric, graph, and recommendation is backed by substantial internet data and search analytics. The information is accurate and up-to-date.

Easy and intuitive UI
Navigating through Ubersuggest is very simple even for beginners. The reports and dashboards are designed for easy interpretation.

Free version available
You can access certain core features of Ubersuggest for free without needing to pay anything. This helps users test it out before upgrading.

Chrome extension
The browser extension seamlessly integrates Ubersuggest’s capabilities for on-the-go insights while browsing any website.

Active development
The tool is updated frequently with new features and improvements based on user feedback. This ensures maximum value over time.

Top-notch support
Customer support is highly responsive and helpful in resolving any issues users may face. Educational resources for guidance are also available.

Affordable paid plans

Unlike other enterprise SEO tools, Ubersuggest offers its premium plans at very reasonable price points. Unlocking more features doesn’t cost an arm and a leg.

Cons of Ubersuggest
While Ubersuggest is one of the top SEO software solutions out there today, it isn’t without some limitations:

Free version has limits
The free account imposes certain restrictions like number of reports, tracked keywords, and API calls. For full functionality, a paid plan is required.

No rank tracking for images/videos

The rank tracker works well for webpages but does not monitor rankings for image and video search results.

Limited campaign management

Collaborating with other team members on campaigns using shared assets can be slightly tricky. Better project management options would be helpful.

Third-party data reliance

Some data points like search volumes and CPC come from external providers. Their accuracy cannot always be verified independently.

No historical rank data

Unlike other rank trackers, Ubersuggest does not provide previous ranking trends from before you started tracking a keyword.

Ubersuggest Use Cases
Now let’s look at some of the key scenarios and use cases where Ubersuggest can prove highly valuable for digital marketing teams and SEO professionals:

Keyword research
The extensive keyword data in Ubersuggest reveals high-potential search terms to target to drive traffic and conversions. Keyword research is the starting point of any successful SEO strategy.

Competitor benchmarking
You can assess competitors’ strategies – from their top keywords and pages to backlinks and traffic sources. This competitive intelligence can give you an SEO edge.

Link building

The backlink analysis features help uncover new websites and pages to build quality links from. You can identify relevant sites linking to competitors but not you.

Content optimization
The content ideas module provides the perfect fuel for creating informational, useful content that ranks well and resonates with searchers.

Website auditing
A site audit report in Ubersuggest highlights areas for improvement across on-page and technical SEO factors. You can then optimize accordingly.

Rank tracking
Monitoring keyword rankings is key to gauge SEO success. Ubersuggest makes it easy to track and report ranking progress to stakeholders.

The tool can help strengthen your organic search presence and results across multiple fronts. Both in-house SEO teams and digital marketing agencies can benefit immensely from what Ubersuggest has to offer.

The Enterprise plan also unlocks capabilities like API access, white labeling, priority support, custom reporting, and more.

Besides the above paid subscriptions, Ubersuggest does offer a free plan with limited functionality. You can utilize certain features like keyword research, backlink analysis, and traffic estimation for free but with reduced usage limits per month.

There is also a 7-day free trial to experience the tool’s premium features before subscribing.

When you consider the depth of capabilities provided, the pricing is quite affordable even for bootstrapped businesses and makes Ubersuggest very accessible.

How to Use Ubersuggest for Maximum Value

Simply using Ubersuggest occasionally to look up some keywords or backlinks won’t unlock its full potential. To extract maximum value, you need an integrated approach across core SEO activities.

Here are some tips to use Ubersuggest more effectively:

Start with a site audit to identify high-priority areas for optimizing your website and pages. Address on-page issues first.
Conduct thorough keyword research for your top pages and content. Expand your targeting beyond head terms only.
Set up rank tracking for important keywords so you can monitor rankings consistently.
Analyze competitors regularly to adopt and improve upon their successful SEO strategies.
Use the content module to create outlines and calendars well in advance. Plan topics around keyword and search data.
Don’t ignore link building. Find relevant websites to pitch guest posts and broken link opportunities.
Keep optimizing pages based on latest metrics from the site audit and rank tracking reports.
By following an analytics-driven, performance-focused approach, you can maximize benefits from Ubersuggest and align SEO with your business goals. Don’t underutilize its potential.

What We Think?

Ubersuggest is an extremely robust SEO platform designed to supercharge digital marketing and help businesses improve their online presence and visibility. I find it to be one of the most comprehensive tools when you consider all the DATA-DRIVEN insights it provides for various search optimization activities.

The highly intuitive interface makes both basic and advanced features easy to use for SEO experts and beginners alike. Ubersuggest transforms vague guesswork into targeted, actionable steps that boost your rankings and traffic. It pays for itself in terms of the time and effort saved.

While no tool is perfect, the pros of Ubersuggest easily outweigh any limitations it may have. The active development ensures the product is always evolving positively too. Both in-house SEO teams and agencies can tremendously benefit from bringing Ubersuggest into their tech stack.

If you’re looking for an all-in-one solution to take your organic search game to the next level, I strongly recommend giving Ubersuggest a try. The free version allows you to test the waters before upgrading to unlock full capabilities.

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