Jasper Review

7.4Expert Score
Good but hard work

Being one of the first is always the hardest and jasper ai knock that out the water with their Ai approach.


So, what are the key features for

  • Personalized AI features offering greater control, security, and customized solutions for your business
  • A tiered system with distinct packages: Creator, Teams, and Business, each with different levels of accessibility and tools to cater to various business needs
  • The ability to create, improve, and streamline your content effortlessly, wherever you work online
  • Collaboration and user management features to allow seamless team operations
  • Access to SEO mode, helping you optimize your content to reach a broader audience
  • Browser extension availability to use AI functionalities everywhere
  • Offerings of custom templates, knowledge assets, and automations to facilitate content creation and management

What’s great about

  • Different pricing tiers provide options for individuals and businesses of various sizes, making it adaptable to different needs and budgets
  • The ‘Teams’ package is tagged as the most popular, offering a balance between features and cost, with added collaborative tools
  • ‘Business’ tier offers a tailored experience with the possibility of integrating the AI into your existing system, with advanced features and security protocols
  • The platform promises robust tech support and team onboarding to assist in the seamless integration of Jasper into your business dynamics
  • Availability of a free 7-day trial for both the Creator and Teams tiers, allowing you to explore the functionalities before making a commitment

What you need to be aware of:

  • Detailed feature specifications and customizability options, particularly for the Business tier, require contacting sales, which might not offer instant clarity on all the offerings
  • It seems like the website lacks detailed insights or reviews from existing users, which might be a potential area for users to seek before making a choice
  • The site does not provide clear information on international availability or potential language barriers, which might be a point to consider for global teams Prices

Creator Account:

  • $49 per month or $39 per month (billed annually, save 20%)
  • Includes 1 seat
  • 1 Brand Voice
  • 50 Knowledge Assets
  • Access to over 50 templates
  • SEO mode availability
  • Browser extension to use AI functionalities everywhere
  • $125 per month or $99 per month (billed annually, save 20%)
  • Includes 3 seats
  • 3 Brand Voices
  • 150 Knowledge Assets
  • Create your templates
  • Facilitates instant campaigns
  • Collaboration and user management features

Business Account:

  • Pricing available upon contacting sales
  • Tailored solutions for your company with no limits on features
  • Advanced admin analytics
  • Single Sign-On (SSO) plus additional security review
  • Custom templates and automations
  • API Access
  • Team onboarding and ongoing tech support

Is Jasper Ai any good?

Jasper AI is an artificial intelligence platform that generates high-quality, original content to help businesses, marketers, and creators scale their content production.

As AI content creation tools gain popularity, Jasper AI stands out with its focus on creating content that is helpful, harmless, and honest. I extensively tested Jasper AI across diverse writing and content needs to provide an in-depth, unbiased review on its capabilities.

Our Jasper AI review covers:

  • An overview of key features
  • Hands-on insights from using Jasper AI
  • Assessment of writing quality across different use cases
  • How Jasper AI compares with leading alternatives like and Jarvis
  • Ideal target audience for the tool
  • Pricing and plan options
  • Customer support evaluation
  • Pros and cons of using the platform

I relied extensively on first-hand experience using Jasper AI as a paying customer rather than solely looking at the company’s marketing claims. This enables me to provide a transparent assessment of Jasper AI’s strengths and weaknesses for different content needs.

Key Features and Capabilities

Jasper AI aims to provide an enterprise-grade AI assistant that can augment human capabilities through natural language conversations. Here are some of the platform’s core features:

Conversational interface: Jasper AI has a user-friendly chat interface where you can give writing prompts and have conversations. The AI assistant understands context and responds conversationally.

Content templates: Jasper provides 50+ content templates for different needs like blog posts, social media captions, video scripts, outlines, summaries, and more. The templates make generating specific content types easy.

Tone tuning: You can customize the brand voice and writing style by providing tone guidelines and samples. This helps Jasper create on-brand content.

SEO optimization: Content generated goes through optimization for readability, keyword usage, links, formatting, meta descriptions etc. This makes the copy search-friendly.

Creative writing: Jasper’s AI can write original poems, lyrics, dialogue, fiction stories, and other creative content if prompted appropriately.

Multilingual support: The assistant can write in over 30 languages like Spanish, French, Portuguese, Chinese, and Hindi. This expands the platform’s global utility.

Batch content creation: You can batch process content by uploading multiple prompts/topics to get AI-generated drafts for all in one go. This aids content automation.

Image generation: Jasper Art allows creating unique images from text prompts through AI. The images can be used freely without copyright issues.

In addition, Jasper AI continually improves through user feedback and training. It also offers free courses on writing, SEO, and using the tool. Next, I’ll share my hands-on experience using Jasper AI as a customer.

Hands-on Experience With Jasper AI

I used Jasper AI across diverse content projects over 3 months to objectively evaluate its performance. These use cases involved:

  • 10+ blog articles of 2000+ words each
  • 50+ social media posts
  • Video scripts for YouTube
  • Copywriting for landing pages and emails
  • Creative writing prompts like poems and lyrics
  • Summarizing research papers and online articles
  • Optimizing existing content for SEO

For each project, I analyzed parameters like content quality, accuracy, plagiarism, tone consistency, and grammatical correctness across different use cases. Here are my key insights:

Content Quality: For long-form blog articles, Jasper AI’s output was reasonably coherent and readable but lacked the nuance, creativity, and strategic storytelling of human writing. The AI-generated drafts required significant editing to turn into polished publishable content.

For shorter social media captions, video scripts and ads, Jasper did a decent job sounding natural while incorporating key messaging and tone guidelines. But human oversight was still needed to finesse the language, structure narratives more logically, and fix inaccuracies.

Accuracy: Jasper AI’s knowledge base seems robust for current events, popular topics, and frequently asked questions. However, the AI assistant struggled with specialized or technical topics beyond its training. Some scientifically inaccurate or logically flawed statements slipped through.

Plagiarism: The content Jasper AI generates passed plagiarism checks cleanly without matching other text. This confirms the platform’s claim of 100% original writing.

Tone and Style: Jasper’s initial drafts lacked a consistent brand voice. But providing tone examples and guidelines helped improve alignment with desired writing style. The AI is trainable.

Grammar and Readability: Other than a few minor typos, Jasper’s grammatical output was solid with proper sentence structure and formatting. The copy was readable although bland due to overuse of simple language constructs.

For short, simple content that didn’t require specialized knowledge, Jasper AI performed reasonably well in sounding natural. But the writing lacked originality and needed refinement for publication. For long-form content requiring research and creative narrative development, human creativity still dominates.

Jasper AI Use Cases and Content Types

Based on my experience, here are the content types and use cases where Jasper AI shows the most promise:

Social media posts: Jasper can quickly generate natural sounding Facebook, Instagram, Twitter, LinkedIn posts using relevant hashtags, handles, emoji etc. This provides a starting point that you can customize.

Video scripts: The platform’s conversational tone works well for creating YouTube video scripts covering popular topics.Scripts include timecodes and concise paragraphs suitable for videos.

Blog article outlines and drafts: Jasper AI can create organized outlines and reasonably coherent drafts for blog posts that serve as a starting point for human writers to build upon.

SEO content optimization: You can optimize existing articles by using Jasper to expand text, add related keywords, improve formatting, insert links etc.

Landing page copy: Jasper’s template helps generating natural-sounding landing page copy tailored to your offering that resonates with readers.

Email subject lines and body copy: Well-formulated subject lines and email copy generated by Jasper can augment your newsletters and marketing emails.

Product descriptions: Detailed and conversational product descriptions suitable for ecommerce sites can be created by describing key product features and capabilities.

Press releases: Jasper can draft press release drafts hitting the right professional tone and formatting that PR pros can polish and finalize.

while keeping your brand’s voice consistent.

The above content types work well with Jasper AI’s capabilities. But for long-form articles, research papers, complex scripts, literary content etc. it still lacks the creativity and structure of human writing. Next, I’ll compare Jasper with leading alternatives.

Comparing Jasper AI with Leading Alternatives

Jasper AI competes in a space occupied by tools like Jarvis,, and Writesonic. Here is how Jasper AI stacks up against the leading rivals:

Jarvis: Jasper has a slight edge over Jarvis in terms of user experience thanks to its templates and tone customization. But Jarvis offers more advanced content creation capabilities through its integrations. has more powerful SEO optimization but Jasper provides greater control over brand voice consistency. Jasper also offers more creative content use cases.

Writesonic: Writesonic matches Jasper AI in quality and use cases but has a smaller knowledge base. However, Writesonic provides superior grammar and style finetuning.

Overall, Jasper AI closely competes with these leading platforms in core content creation abilities. Its conversational UX and creative options give it an edge for usability. But the alternatives match it when it comes to long-form writing quality. Next, let’s look at ideal users for Jasper AI.

Ideal Users for Jasper AI

Based on assessing its strengths and limitations through hands-on testing, these are the best-suited users for Jasper AI:

Marketing teams: Jasper can help generate large volumes of marketing copy for emails, landing pages, ads etc. tailored to campaigns.

Bloggers: Jasper AI can provide outlines and drafts for blog articles covering popular topics that writers can quickly refine and finalize.

SEO professionals: Jasper is well-suited for optimizing existing articles for ranking by improving keyword usage, links, formatting etc.

Social media managers: The platform can create consistently branded social media posts across networks saving time while maintaining brand voice.

Video creators: Jasper is great for generating natural sounding YouTube video scripts on a variety of popular topics.

Ecommerce businesses: Jasper AI helps ecommerce sites quickly create numerous high-quality product descriptions optimized for search and conversions.

While Jasper can help the above users amplify content output, for specialized or complex content requiring journalism skills or creative narrative development, its capabilities are limited compared to human writers.

Jasper AI Pricing and Plans

Jasper AI offers flexible plans suitable for individuals, teams, and enterprises:

Individual – $39/mo or $468/yr Plugins like Surfer SEO 50+ content templates 24/7 customer support

Team – $99/mo or $1,188/yr 3 team member seats Team collaboration features 150 content blocks

Business – Customized enterprise plans Dedicated account manager Volume discounts Custom integrations

Jasper also provides a 7-day free trial to test the platform. Overall, the pricing is competitive for an AI writing assistant targeted at professionals and businesses. Next, let’s examine Jasper’s customer support.

Jasper AI Customer Support

Jasper AI’s customer service options include:

  • Email support available 24/7. Emails are answered promptly within 24 hours in my experience.
  • In-app chat support with the AI assistant for instant answers to common questions.
  • Online knowledge base containing support articles, FAQs, and training materials.
  • Active community forum for discussing issues and best practices.
  • Phone support available for enterprise-level plans.
  • Options to schedule live onboarding and training sessions.

The email and in-app customer support is responsive and provides satisfactory assistance for troubleshooting issues. The company seems committed to refining the product based on user feedback. The availability of live training helps smoothen the learning curve for new users.

Pros and Cons of Jasper AI

Based on my hands-on experience and observations, here are the key advantages and limitations of using Jasper AI:


  • Helps generate draft content faster for popular topics and shorter content types.
  • Web app is intuitive and easy to use with helpful templates.
  • Tone customization enables maintaining brand voice consistency.
  • Content passed plagiarism checks during testing showing originality.
  • Multilingual support expands the tool’s global usefulness.
  • Images created through Jasper Art are original and customizeable.
  • Reasonable pricing plans for individuals and businesses.


  • Long-form content lacks nuance and creativity of human writing.
  • Research-heavy articles are beyond current AI capabilities.
  • Cannot fully replace need for human copywriters and editing.
  • Brand voice replication needs improvement outside of templates.
  • Accuracy issues and flawed statements for complex topics.
  • Limitations remain in applying broad contextual knowledge.

While Jasper expedites draft content generation for a number of uses, it does not fully eliminate the need for skilled human copywriters. The tool is still building expertise beyond popular surface-level topics to create specialized persuasive copy tailored to business needs.


Jasper AI is a promising AI content assistant that delivers on core ease-of-use and content generation speed for various common use cases. It surpasses human capacity when it comes to producing large volumes of draft copy rapidly.

However, discerning businesses should view Jasper as a supplemental writing tool rather than a complete substitute for skilled copywriters. Jasper’s greatest current value is in providing raw material and inspiration to creative professionals rather than fully formed final copy.

As the underlying AI technology matures, tools like Jasper will undoubtedly get better at replicating nuanced human ideation and writing skills. But for now, striking the optimal balance between AI-assistance and human creativity is key to delivering engaging customer experiences through the art of words.

The path forward lies in a collaborative approach that combines Jasper’s untiring rapid-fire draft production abilities with human judgment, emotions, and imaginative flair for impactful storytelling. This allows maintaining brand essence and forging authentic connections amidst impersonal AI-created content saturation.

While AI content creation is speeding up, the human touch remains irreplaceable when it comes to resonating with audiences. For businesses seeking memorable stories that compel action, the future of copywriting is human and artificial intelligence working in symphony.

We will be happy to hear your thoughts

Leave a reply
Compare items
  • Total (0)