ClickFunnels is one of the most popular funnel building and marketing automation platforms available today. With its easy-to-use drag and drop interface, integration capabilities, and robust analytics, it has become a go-to for small businesses, entrepreneurs, consultants, coaches, and marketers looking to optimize their sales processes.
This in-depth ClickFunnels review will take an unbiased look at its features, capabilities, pricing, pros and cons, ideal users, and alternatives to help you determine if it’s the right fit for your business.
Features
ClickFunnels is a comprehensive online marketing and sales funnel builder that allows businesses to market, sell, and deliver their products and services online without the need for a tech team. Here are some of its key features:
- Proven Funnel Templates: ClickFunnels provides a variety of proven funnel templates that can be customized to fit your business needs.
- Drag & Drop Editor: The platform offers a user-friendly drag and drop editor that allows you to easily design and customize your funnels.
- High-Converting Checkout: ClickFunnels ensures a smooth and speedy checkout process for your customers, increasing the chances of conversion.
- Member Areas & Courses: You can create membership sites to generate recurring revenue and upload training videos and content within the membership area.
- Analytics & Insights: ClickFunnels provides clear data on your funnels’ performance, including open rates, click-through rates, page conversion rate, and average cart value.
- A/B Split Testing: This feature allows you to run A/B tests on your website, funnels, or email campaigns to identify what works best for your audience.
What’s great about ClickFunnels?
- Ease of Use: ClickFunnels is designed to be user-friendly, requiring zero computer skills. This makes it a great tool for every type of business.
- All-in-One Platform: ClickFunnels serves as your website builder, shopping cart, membership site, CRM, email marketing tool, and analytics platform, all in one place.
- Customer Relationship Management (CRM): ClickFunnels CRM allows you to strengthen brand relationships and track your customers’ growth in real-time.
- Email Marketing: With ClickFunnels, you can easily create and send email broadcasts, promotions, or new offers to your audience.
What you need to be aware of:
- Learning Curve: While ClickFunnels is designed to be user-friendly, there might be a learning curve for those who are new to online marketing and sales funnels.
- Pricing: ClickFunnels is a premium tool, and the pricing might be a bit steep for small businesses or startups.
What is ClickFunnels?
ClickFunnels is a software-as-a-service (SaaS) product that allows users to build customized sales funnels without requiring technical skills like coding. Founded by Russell Brunson in 2014, it empowers businesses to convert passive website visitors into engaged customers through targeted sales flows.
Some core capabilities include:
- Drag and drop funnel builder: Easily create funnels with opt-in forms, product pages, checkout pages and more using premade templates. Rearrange or customize any element.
- Page builder: Build landing pages, sales pages, webinars and membership sites with the intuitive editor. Design your own or choose from 100+ templates.
- Membership sites: Offer premium gated content and courses to subscribers. Handle billing and access management.
- Email integration: Connect autoresponders and CRMs to track contacts and automate workflows. Integrates with MailChimp, Constant Contact, AWeber and more.
- Affiliate management: Track affiliate partners and offer incentives like commissions or rewards. Automate affiliate communications.
- Advanced training: Access to FunnelFlix video courses and coaching to master sales and marketing.
The goal is to guide visitors through a strategic sequence designed to convert at each stage. From generating leads to closing sales, ClickFunnels consolidates the tools needed for a complete funnel.
Who Uses ClickFunnels?
ClickFunnels is designed for any business seeking to maximize conversions through their website or funnel. Typical users include:
- Small business owners: Entrepreneurs, online store owners, service providers. Create funnels for lead gen or ecommerce.
- Marketers: Use for client funnel building or in an agency setting. Automate email marketing.
- Consultants & coaches: Generate leads and sell info products or services. Handle membership sites.
- Affiliate marketers: Enhance affiliate management and tracking. Build promotional funnels.
- Bloggers & influencers: Create funnels to complement blog content. Sell own products or sponsorships.
- Product creators: Sell physical or digital products from idea to fulfillment. Handle continuity programs.
- Event organizers: Build registration and ticket sales funnels. Upsell additional offers.
ClickFunnels can work for both product and service based businesses in any industry. It’s especially popular among digital marketers and the ecommerce space. But its versatility makes it useful across niches.
Key Features and Benefits
ClickFunnels comes packed with features to build, run and optimize your entire sales process. Let’s explore some of the core benefits:
Funnel Builder
The drag and drop funnel builder makes it easy for anyone to create effective flows without technical expertise. Choose from premade templates for common conversions like free plus shipping offers or product launches. Or build your own funnel from scratch.
With just a few clicks, you can add or customize:
- Landing & squeeze pages
- Sales pages
- Upsell & downsell pages
- Order forms & checkout pages
- Membership access pages
- Webinar registration pages
- And more…
Rearrange, add or delete any element on a page with no coding needed. This simplicity empowers users to set up funnel foundations quickly.
Custom Domains
Use your own custom domain names to create branded, professional funnels. This builds credibility and trust compared to a clickfunnels.com subdomain.
Domain mapping also makes it easy to connect your funnel to your primary website seamlessly.
Membership Sites
ClickFunnels makes it easy to create paid membership sites with gated access to premium content like video courses, private coaching and more.
Members only sections and automated billing take the hassle out of managing memberships. Use affiliate tracking to incentivize referrals to your program.
A/B Split Testing
The built-in split testing feature lets you try out multiple versions of any page or element in your funnel. Insert different headlines, layouts, images or offers and see which converts best.
ClickFunnels will automatically split your traffic and show you the high performing variation based on real data. This helps you optimize funnels by always serving the best converting option.
Integrations
Connect ClickFunnels to third party software like payment processors, email providers, webinar platforms and more. Popular integrations include:
- Payment: Stripe, PayPal, Authorize.net
- Email marketing: Mailchimp, AWeber, Constant Contact
- Webinars: GoToWebinar, Zoom, EverWebinar
- CRM: Infusionsoft, Ontraport, Salesforce
This allows you to sync contacts, pass data between platforms and automate your marketing pipeline without hassle.
Lead Generation Toolkit
ClickFunnels offers a suite of tools specifically for generating leads including:
- Lead pages: Create optimized landing pages to convert visitors into subscribers.
- Lead magnets: Offer a freebie in exchange for an email address like an ebook, checklist or video.
- Surveys & Quizzes: Collect lead information with a survey opt-in with follow up sequences.
- Alert bars: Attention-grabbing notifications to capture emails.
Each can be set up quickly and moves visitors smoothly into your conversion workflow.
Analytics
In-depth reporting provides insight into the performance of your funnels down to each page. See key metrics like:
- Traffic volume
- Conversion rate
- Abandonment rate
- Page views
- ROI
- Lead sources
The analytics dashboard lets you identify which pages are underperforming to optimize. You can also integrate Google Analytics for expanded data.
Customer Service & Support
ClickFunnels is well-rated for responsive customer support options like live chat, email ticketing, and community forums. Many reviewers praised the quality of support they received.
They also offer a ton of self-help resources like knowledge base articles, weekly live Q&A calls, and an extensive video course library on topics from funnel building to traffic generation tactics.
Ideal ClickFunnels Users
ClickFunnels flexibility makes it a viable option across industries and business models. But some users get particular value from core features like:
Consultants / Coaches – Generate leads through opt-in funnels or sell info products and services. Manage membership sites for premium content access.
eCommerce Store Owners – Create sales funnels from product launch to checkout for online stores. Add continuity programs or upsells to increase order value.
Bloggers / Influencers – Sell own products, programs or sponsorships. Build email lists and follower bases.
Affiliate Marketers – Enhance affiliate management capabilities. Create funnels for lead gen or specific promotions.
Agencies – Easily build funnels tailored to specific clients. Integrate other marketing tools into automated workflows.
Product Sellers – Market physical or digital products through sequenced sales flows optimized for conversions.
Event Organizers – Create automated event registration and ticket sales processes. Upsell additional offers.
Users that can implement ongoing lead nurturing and layered sales funnels get the most mileage from ClickFunnels. It works best for established businesses ready to scale vs brand new ventures.
ClickFunnels Integrations
A major advantage of ClickFunnels is its extensive integrations with popular platforms including:
Payment Processors – Stripe, PayPal, Authorize.net, Infusionsoft, Ontraport, Keap
Email Marketing – Constant Contact, AWeber, Mailchimp, GetResponse
Webinars – GoToMeeting, Zoom, EverWebinar
CRM / Sales – Salesforce, Infusionsoft, Ontraport
Survey – Typeform, Wufoo
Analytics – Google Analytics, Mixpanel, Facebook Pixel
This connectivity allows you to:
- Sync contact data across tools
- Build automated email sequences
- Pass data between platforms
- Collect payments without leaving ClickFunnels
Saving this manual work and keeping everything in one centralized hub turbocharges your sales and marketing operations.
What we think?
ClickFunnels is one of the most full-featured funnel builders available today. While it does have a learning curve and higher price point, its capabilities make it a worthwhile investment for many businesses.
Focusing on ease of use, actionable analytics, and comprehensive features, ClickFunnels makes it simple to create high-converting funnels without technical expertise. And the results it can produce when used strategically make it a powerful tool for marketers, entrepreneurs, and other online business owners.
Frequently asked questions
What kind of support does ClickFunnels offer?
While the website doesn’t explicitly mention the type of support offered, most platforms of this nature provide email support, and some also offer live chat or phone support.
Can I integrate ClickFunnels with other platforms?
Yes, ClickFunnels can be integrated with a variety of other platforms for email marketing, payment processing, and more.
Does ClickFunnels offer training or resources to help me get started?
Most platforms like ClickFunnels offer a variety of resources to help users get started, such as tutorials, webinars, and a knowledge base.
Can I cancel my ClickFunnels subscription at any time?
Yes, you can cancel your subscription at any time. However, it’s always a good idea to check the terms of service for any specific conditions or requirements.
Does ClickFunnels offer any discounts or special pricing?
ClickFunnels offers discounted pricing for annual subscriptions. They may also offer special promotions or discounts at certain times, so it’s a good idea to check their website or subscribe to their newsletter for updates.
