Features
SEO 101 is a comprehensive course designed to help you understand and implement effective Search Engine Optimization (SEO) strategies. Here are the key features of this course:
- Comprehensive understanding of SEO and its role in digital marketing
- Detailed guidance on conducting effective keyword research and aligning content with search intent
- In-depth knowledge on on-page SEO, including optimizing website content to appeal to search engines
- Exploration of link building strategies to enhance your site’s authority and rankings
- Technical aspects of SEO, ensuring your site’s structure, speed, and security meet the requisite standards
What’s great about SEO 101?
- Systematic journey into the world of SEO, starting from the basics to more advanced concepts
- Practical techniques to optimize your web pages effectively
- Detailed look at the components that make up On-Page SEO
- Insights into various keyword research tools and strategies
- Understanding of the technical elements of SEO and how to leverage them to improve your website’s ranking
What you need to be aware of:
- The course is online and self-paced, allowing you to learn at your own convenience
- The course comes with a 60-day money-back guarantee if you’re not satisfied with the results
Search engine optimization (SEO) is crucial for businesses who want to rank higher in search engines like Google and drive more qualified traffic to their website. With so many companies competing for those top spots, having an effective SEO strategy is key to standing out.
That’s why the SEO 101 course by Growth Supermarket aims to provide beginners with a strong foundation in SEO best practices. After going through the 5 modules and 15 lessons packed with tips, I wanted to provide a detailed review of the course contents.
Overview of SEO 101 Course
The SEO 101 course is designed for those who have little to no experience with search engine optimization and want to learn the basics. It’s formatted as a video course with downloadable PDFs that summarize each lesson’s key points.
Here’s an outline of the topics covered in each module:
Module 1: Introduction to SEO
- How search engines like Google work
- Defining keywords and search intent
- Explaining backlinks and content depth
Module 2: Keyword Research
- Using tools to find high-value keywords
- Analyzing search volume and traffic potential
- Matching keywords to user search intent
Module 3: On-Page SEO
- Optimizing page elements like titles, headers, etc.
- Creating content that matches user intent
- Technical on-page optimizations
Module 4: Link Building
- Different link building strategies (create, buy, earn)
- Assessing link quality and value
- Outreach templates and pitching for backlinks
Module 5: Technical SEO
- Basics like robots.txt, XML sitemaps, redirects
- Website speed, internal linking, and site architecture
In total, the course contains about 2 hours of video tutorials and 90 pages of instructional PDFs to reinforce the concepts. The information is delivered in a clear and organized manner, making it easy to follow along.
Walkthrough of The Course Modules
Now let’s take a deeper look at what’s covered in each of the five modules.
Module 1: Introduction to SEO
The first module serves as a primer on search engine optimization basics. Through 5 lessons and about 30 minutes of video, you learn:
- How search engines like Google crawl the web and rank pages
- Why SEO is important for businesses – it’s free and delivers targeted, high-intent traffic
- The basics of backlinks, search intent, and content depth
I found the visual diagrams illustrating how Googlebots crawl from site to site particularly helpful for visual learners. The instructor also does a good job simplifying somewhat complex topics like backlinks and search intent.
While the explanations in Module 1 aren’t overly in-depth, they lay the groundwork for the later modules when you dive into specific strategies. This first section gives you enough of an understanding to grasp the core SEO concepts that are built on next.
Module 2: Keyword Research
Dedicating an entire module to keyword research demonstrates how crucial it is to SEO success. With 4 lessons totaling about 45 minutes of tutorials, this module covers:
- Creating seed keyword lists
- Using tools like Ahrefs to analyze search volume and traffic
- Assessing keyword difficulty and value to match intent
- Researching competitors to identify optimization opportunities
The step-by-step walkthrough of Ahrefs illustrates exactly how to find valuable, high-traffic keywords that are realistic targets. I especially liked the tips on assessing search intent by looking at the types of results on page one. This module contains one of the most useful takeaways of the entire course.
Module 3: On-Page SEO
After finding the right keywords to target, you need to optimize your actual web pages to rank for those terms. Module 3 focuses on best practices for on-page SEO via 3 lessons and around 30 minutes of video.
Some highlights include:
- Headline and body content guidelines to match searcher intent
- Specific elements to optimize like URL structure and image files
- Tools to improve page speed and site architecture
The instructor stresses the importance of creating valuable content over keyword stuffing, which is the right approach for long-term SEO success. I learned several new technical optimizations as well that I plan to implement on my own site like compressed images and internal linking.
Module 4: Link Building
Backlinks remain one of the strongest ranking factors used by Google. Module 4 provides a primer on link building strategies and techniques through 4 lessons and about 25 minutes of tutorials.
You’ll learn about:
- The 3 main types of link building – create, earn, buy
- How to prospect for relevant sites and vet for quality
- Outreach templates to land guest posts and backlinks
- Tools like HARO for free press mentions
I especially appreciated the email outreach template and tips for crafting effective subject lines. The link building module contains helpful information for SEO beginners who are dove into this integral part of search optimization.
Module 5: Technical SEO
The final module wraps up the course by covering some important technical SEO fundamentals across 2 lessons and 15 minutes of video.
Some key topics include:
- Using robots.txt and sitemaps to improve crawling
- 301 redirects to maintain ranking credit for old URLs
- Website speed optimization and caching
- Regular SEO audits to catch technical issues
While the technical SEO section is lighter on details compared to dedicated technical SEO training, it hits on the most important factors like site architecture and speed. The recommendations to run audits frequently is wise advice for maintaining rankings long-term.
Who Is The SEO 101 Course Best Suited For?
The SEO 101 course is squarely aimed at small business owners, entrepreneurs, bloggers, and marketers who need to learn the SEO basics. Some examples include:
- Service business owners who want their sites to rank for local keywords
- Bloggers looking to grow organic traffic through SEO best practices
- Ecommerce site owners targeting product and category keywords
- Marketing pros looking to learn in-demand digital skills like SEO
The beginner-friendly approach and step-by-step walkthroughs are ideal for those who are brand new to search engine optimization. The course covers the SEO fundamentals from the ground up, requiring no prior knowledge.
However, SEO pros looking for advanced tactics or technical components may want to seek out higher level training. SEO 101 focuses mostly on fundamental strategies and best practices.
Still, the core SEO knowledge provided gives newcomers a template for optimizing their first website or blog. The skills you learn can be applied right away to start climbing the rankings for valuable search terms.
Course Price and Delivery Method
The SEO 101 course is priced at $99 as a one-time payment. That gives you lifetime access to the video tutorials plus PDF cheat sheets that reinforce the core concepts.
Considering most paid SEO courses cost several hundred dollars or more, the training you receive for under $100 is an excellent value.
After checkout, you create a login for the Growth Supermarket member dashboard. From there, you can view the module videos online or download them to watch offline. The presentation slides and instructional PDFs are also available for download as handy references.
Everything is laid out in a clear member area, making it easy to navigate and track your progress.
What we think
For small business owners and entrepreneurs who need SEO training that gets right to the point, Growth Supermarket’s SEO 101 course delivers. The 5 modules provide a solid introduction to search engine optimization best practices in an accessible format.
By focusing on the SEO basics only, newcomers can absorb the core concepts without getting overwhelmed. The instructor teaches the strategies in a strategic sequence that sets learners up for success.
While more advanced SEO marketers may want a higher level course, SEO 101 hits the sweet spot for beginners. It provides the template and foundational knowledge needed to implement SEO for the first time.
The $99 course price is reasonable for the quality of the content and unlimited lifetime access too. For anyone looking to learn actionable SEO strategies from the ground up, SEO 101 earns a recommendation. The skills you gain from the easy-to-follow video tutorials can lead to higher search rankings and more organic traffic.
