Features
So, what are the key features for the Facebook Ads 101 course?
- Comprehensive understanding of the Facebook Ads Manager
- Learn how to set up and manage your own Facebook campaigns
- Understand how to target your ads to the right audience
- Learn how to analyze and optimize your Facebook Ads
- Gain insights into advanced Facebook advertising strategies
- Access to a community of learners for support and networking
What’s great about Facebook Ads 101?
- In-depth tutorials that guide you through every step of setting up a Facebook ad campaign
- Practical lessons that allow you to apply what you’ve learned in real-time
- Access to a community of learners who can provide support and share experiences
- Lifetime access to course materials, allowing you to learn at your own pace
- Regular updates to course content, ensuring you stay up-to-date with the latest Facebook advertising strategies
What you need to be aware of:
- The course requires a time investment to fully understand and apply the concepts
- Some prior knowledge of Facebook and digital marketing may be beneficial
The Ultimate A-Z Beginner’s Guide to Facebook Ads
The Facebook Ads 101 course provided by Growth Supermarket is one of the most comprehensive beginner’s guides to Facebook advertising that I’ve come across. Delivered through 8 informative modules, this 2000+ word course packs everything you need to know to start creating and running successful Facebook ad campaigns.
Who’s Behind the Course?
The course is taught by Dael Baxter, a digital marketing expert from Growth Supermarket. With years of hands-on experience managing Facebook ads, Dael is perfectly positioned to teach this material. His simple and straightforward teaching style makes the course accessible for anyone new to Facebook ads.
What’s Included in the Course?
The 8 modules cover all aspects of Facebook advertising step-by-step:
Module 1 – Why Advertise on Facebook?
This introductory module explains the benefits of advertising on Facebook compared to other platforms. With 1.9 billion daily active users and highly targeted options, Facebook ads offer an affordable way for businesses of any size to reach their ideal audience. You’ll learn key advantages like:
- Generating leads with customized forms
- Driving traffic to your website or landing pages
- Promoting your mobile app
- Testing marketing messages and creatives
- Targeting users by location, demographics, interests, and behaviors
- Paying only for clicks, with average CPC of $0.97
- Achieving consistent growth and ROI
Module 2 – How to Set Up a Business Page
Every Facebook ad needs to run from a Business Page, so module 2 walks you through creating one and adding important details like your contact info, business description, profile and cover images, and call-to-action button. Tips are included for gaining followers and establishing legitimacy.
Module 3 – How to Set Up Meta Business Suite
Formerly called Business Manager, Meta Business Suite allows you to manage all your Facebook marketing assets in one dashboard. This module demonstrates connecting your Facebook Page and Ads Account to Business Suite and setting up payment methods. Now you’re ready to start creating ads!
Module 4 – How to Use Ads Manager
For greater functionality and optimization, Facebook recommends using Ads Manager rather than Business Suite to build and manage ads. Module 4 provides a tour of Ads Manager and explains the 3 levels of Facebook campaigns: campaign, ad set, and ad level.
Module 5 – How to Create a Facebook Ad Campaign
Here’s where you start setting up your first campaign! The module guides you through choosing a campaign objective, naming your campaign, setting the budget and bid strategy, and determining the campaign’s structure. Objectives like awareness, traffic, conversions, and sales are explained.
Module 6 – How to Create a Facebook Ad Set
You’ll learn how to configure settings at the ad set level: choosing placements, audiences, budgets, schedules, tracking pixels, and more. This is where you define who will see your ads and when. The module focuses on lead generation objectives.
Module 7 – Facebook Ad Targeting
Considered the “secret sauce” of Facebook ads, successful targeting is key. Module 7 dives into how to laser target your ads by location, demographics, interests, behaviors, and more. Tips are provided for narrowing down your ideal audience.
Module 8 – How to Create Facebook Ads (Copy & Creative)
In the final module, you’ll learn how to bring your ad to life with compelling images, captions, headlines and descriptions. Guidance is provided for designing visually appealing ads optimized for different placements. You’ll also see how to set up call-to-action buttons, choose a destination URL, and track performance.
By the end of the course, you will have created your first fully functional Facebook ad and have the knowledge to optimize and build upon it. Additional tools and next steps are recommended for applying what you’ve learned.
What I Liked About the Course:
- Comprehensive, step-by-step learning format: Every aspect is explained clearly and sequentially, allowing true beginners to follow along and retain the knowledge.
- Visually driven with screenshots: Being able to see exactly what things should look like in the platform is incredibly helpful.
- Teaches best practices: The guidance is based on proven Facebook ad strategies, not speculative theory.
- Handy templates: The modules include ready-made templates, images and real examples you can use.
- Conversational teaching style: Dael presents the material conversationally, anticipating questions and explaining why each step matters.
- Short, digestible modules: Breaking the course into 8 manageable modules makes it easy to learn at your own pace.
- Succinct and focused: At 125 pages, the course contains no fluff or filler – just the core info needed.
- Downloadable PDF format: Being able to download the course makes it convenient for on-the-go learning and quick reference.
- Free access: The invaluable training is provided at no cost by GrowthSupermarket.
Who Should Take This Course?
Facebook Ads 101 is suited for a wide range of learners:
- Small business owners & marketers looking to amplify their reach and sales
- Ecommerce brands wanting to drive traffic to their online store
- Bloggers and content creators aiming to enlarge their following
- Coaches, consultants, and service professionals needing more qualified leads
- Nonprofits seeking to increase donations and support for their cause
- App developers looking to get more users and downloads
- Marketing agencies wanting to improve their Facebook ad skills
- Entrepreneurs planning their first ad campaigns
- Anyone with a Facebook marketing budget of any size
No prior experience is required, though having an existing business, website, or Facebook page allows you to apply the teachings faster.
Is the Course for Beginners?
Absolutely! This is one of the best Facebook advertising courses specifically tailored for beginners. Even if you’ve never run a Facebook ad before, the step-by-step lessons allow you to follow along and create your first campaign.
Advanced Facebook advertisers may know some of the material already, though the best practices are helpful for all skill levels. Beginners have the most to gain from taking the course.
What we think?
For any marketer anxious or uncertain about getting started with Facebook ads, this free course is the perfect way to dive in and gain confidence. You’ll get 8 modules of expert-led, step-by-step training that distills the complex world of Facebook advertising into an easy-to-digest plan.
Following Dael’s strategies and templates will empower you to create well-targeted, high-converting Facebook ad campaigns. If you want to take your marketing results to the next level, Facebook Ads 101 provides the ideal beginner’s blueprint for leveraging Facebook successfully.
