Ready to Dominate the Fashion Industry? Learn How to Become a Pretty Little Thing Brand Ambassador Today!


Becoming a brand ambassador for PrettyLittleThing can appear daunting, but it’s a rewarding journey wrapped in fashion and creativity. Being one of the fastest-growing retailers globally, PrettyLittleThing has opened doors for fashion enthusiasts to represent its brand and reap benefits.

This article unpacks the process of becoming a Pretty Little Thing Brand Ambassador, from understanding the company’s ethos to maximizing your earning potential through their affiliate programs.

Are you ready to step onto this runway?.

Key Takeaways

  1. Research Pretty Little Thing: Gain a deep understanding of the company’s values, target audience, and style to align your portfolio and personal style accordingly.
  2. Create an impressive portfolio: Showcase your unique style and personality with high-quality images that reflect the brand’s fashion-forward aesthetic.
  3. Attend open casting calls: Interact face-to-face with industry professionals by attending Pretty Little Thing’s open casting calls to stand out as a potential brand ambassador.
  4. Join the affiliate program: Sign up for the PLT Affiliate Program on Awin to earn up to 10% commission on sales generated through your promotional efforts on social media platforms like Instagram, TikTok, and YouTube.

Understanding the Pretty Little Thing Brand

Pretty Little Thing is a fast-growing online fashion retailer that offers affordable and stylish clothing for women.

Company Background

Launched in 2012 by Umar and Adam Kamani, PrettyLittleThing initiated its journey as a small accessory brand. It eventually expanded into an online retail behemoth that offers a wide array of clothing, beauty products, shoes, accessories, and homeware.

Part of the Boohoo Group Plc conglomerate well-known for fast-fashion offerings globally, Pretty Little Thing carved out its niche in the burgeoning industry by focusing on affordable fashion options without compromising style or quality.

The brand’s diverse product catalog spans over 5,000 items across various categories with new styles added every week. Besides their extensive reach in countries like UK, Ireland, US, France and Australia makes them one of the fastest-growing retailers worldwide.

Their core emphasis is catering to women aged between 16-40 through promoting positive body image and equality via their range of stylish yet economically priced offerings.

Mission and Vision

Setting its sights on becoming the ultimate one-stop-shop for fashion-savvy women worldwide, PrettyLittleThing commits to bringing the latest trends at budget-friendly prices. Their mission is to democratize fashion and ensure that everyone, regardless of body type or personal style, feels included.

The company embodies a vision rooted in empowerment, diversity, and inclusivity.

At the heart of Pretty Little Thing’s operations lies a commitment to making every individual feel confident in their own skin. It thrives on its philosophy of promoting positive body image and self-love through their affordable clothing lines.

This ethos resonates throughout all levels –from product feeds to social media marketing– depicting realness rather than unrealistic standards often projected by the fast-paced fashion world.

The Role of a Pretty Little Thing Brand Ambassador

The role of a Pretty Little Thing Brand Ambassador involves representing the brand and promoting its products and values through various marketing channels.

Responsibilities and Expectations

As a Pretty Little Thing Brand Ambassador, your core responsibility is to positively represent the brand’s values and promote its products across various platforms. This includes regularly creating engaging content that resonates with the target audience of women aged 16-40.

You are expected to showcase new items from Pretty Little Thing Marketplace in your portfolio or social media profiles, which helps drive sales and increase brand visibility.

In addition to product promotion, you’re tasked with embodying the brand’s image by championing self-loving messages and fostering positive body images among followers. The aspirational goal is more than just selling clothes; it’s about inspiring fans of the brand through an authentic voice, demonstrating how Pretty Little Thing empowers every woman regardless of her size or shape.

Your active engagement with followers — reacting to comments, sharing exclusive offers or discount codes— forms part of this exciting role since it directly boosts customer loyalty and satisfaction levels for one of fashion industry’s fastest growing retailers.

Requirements to Become a Brand Ambassador

To become a Pretty Little Thing brand ambassador, you need to have the right qualifications and skills. Interested in knowing what they are? Click here to read more!

Qualifications and Skills

To become a Pretty Little Thing brand ambassador, there are certain qualifications and skills that you should have. These include:

  1. Strong social media presence: As a brand ambassador, it’s crucial to have a significant following on platforms like Instagram, TikTok, or YouTube. This shows that you have the ability to reach and engage with a large audience.
  2. Authenticity and brand alignment: Pretty Little Thing looks for ambassadors who align with their brand values and style. Make sure your content reflects the fashion-forward and trendy vibe that the brand embodies.
  3. Creativity: Being able to create unique and eye-catching content is important as a brand ambassador. Showcasing your creativity through styling outfits or creating engaging videos will help you stand out.
  4. Good communication skills: Effective communication is key when collaborating with brands. You should be able to clearly convey your ideas, negotiate partnerships, and maintain professional relationships.
  5. Photography and videography skills: Having basic photography and videography skills can significantly enhance the quality of your content. Being able to take high-quality photos or create visually appealing videos will attract more engagement from your audience.
  6. Marketing knowledge: Understanding marketing concepts, such as audience targeting, SEO optimization, and content strategy, can help you effectively promote Pretty Little Thing products on social media platforms.
  7. Passion for fashion: Demonstrating a genuine passion for fashion is essential in becoming a successful Pretty Little Thing brand ambassador. Stay updated on current trends, showcase your personal style, and engage with other fashion influencers to show your dedication.

Steps to Becoming a Pretty Little Thing Brand Ambassador

To become a Pretty Little Thing brand ambassador, follow these steps: research the company, create a portfolio, and attend open casting calls.

Research the Company

To become a Pretty Little Thing brand ambassador, it is crucial to research the company and gain a deep understanding of its values, target audience, and style. has been a prominent figure in the fashion industry for six years, offering affordable and stylish clothing to women.

With websites in the UK, Ireland, US, France, and Australia, this fast-growing retailer provides a wide range of clothing options including dresses, tops, jumpsuits, denim, and more. The brand also caters to different body types with their PLT Plus range for curvy women and PLT Petite range for shorter frames.

By familiarizing yourself with Pretty Little Thing’s products and fashion trends offered through their SS23 campaigns like festival season or Y2K nostalgia can help you align your portfolio and personal style accordingly when applying to become an ambassador.

Create a Portfolio

To increase your chances of becoming a Pretty Little Thing brand ambassador, it is crucial to create a portfolio that showcases your unique style and personality. A well-organized and visually appealing portfolio will demonstrate your ability to represent the brand effectively.

Include professional prints or high-quality images that highlight your versatility as a model, with an emphasis on fashion-forward looks that align with Pretty Little Thing’s trendy aesthetic.

Research the brand’s target audience, mission, and values to ensure your portfolio reflects their vision. Hiring an experienced photographer can help you capture stunning visuals that make a lasting impression on the brand’s marketing department.

Attend Open Casting Calls

To become a Pretty Little Thing brand ambassador, attending open casting calls is an essential step. These casting calls provide aspiring ambassadors with the opportunity to showcase their unique style and personality directly to the Pretty Little Thing team.

By attending these events, you can interact face-to-face with industry professionals and potentially catch their attention. Open casting calls are held periodically and are typically announced on Pretty Little Thing’s social media platforms or career section of their website.

It’s crucial to come prepared by bringing your portfolio, which should include professional headshots, full-body shots, and your bio or comp card. Dressing in trendy outfits that reflect Pretty Little Thing’s fashion-forward aesthetic will make a positive impression during these events.

Making Money as a Pretty Little Thing Influencer

Join the PLT Affiliate Program on Awin and start earning up to 10% commission on sales – discover how influencers are making money with PrettyLittleThing! Click here to read more.

Joining the Affiliate Program

To become a Pretty Little Thing brand ambassador, one of the key steps is joining their affiliate program. As an affiliate, you have the opportunity to earn up to 10% commission on sales generated through your promotional efforts.

This program is available in multiple countries, including the UK, Ireland, US, France, and Australia. By signing up for the PLT affiliate program hosted on Awin, you gain access to product feeds and a variety of banners that can be used to promote their trendy clothing items and accessories.

With a generous 30-day cookie length for tracking purposes, you have ample time to drive targeted traffic and increase your chances of earning commission. Regular communication from PLT keeps affiliates informed about the latest trends, new products, exclusive offers – helping them optimize their revenue potential while representing this fast-growing fashion brand.

Promoting Products on Social Media Platforms

To become a successful Pretty Little Thing brand ambassador, it is essential to effectively promote their products on social media platforms. Here are some key strategies to consider:

  1. Utilize Instagram Marketing:
  • Create visually appealing posts showcasing Pretty Little Thing’s products.
  • Use relevant hashtags such as #PLT or #fashion to increase visibility.
  • Collaborate with other influencers and tag Pretty Little Thing in your posts to gain exposure.
  1. Leverage TikTok Marketing:
  • Create fun and engaging videos featuring Pretty Little Thing outfits or accessories.
  • Participate in trending challenges and use popular PLT hashtags like #PLTstyle or #MyPrettyLittleThing to reach a wider audience.
  • Engage with your followers by responding to comments and encouraging user – generated content related to Pretty Little Thing.
  1. Maximize YouTube Marketing:
  • Produce high-quality videos, such as try-on hauls or fashion lookbooks, featuring Pretty Little Thing clothing.
  • Use keywords in titles, descriptions, and tags to optimize search engine visibility.
  • Collaborate with other YouTubers or influencers for cross – promotion.
  1. Join the Pretty Little Thing Affiliate Program:
  • Sign up for the affiliate program through Awin to earn commission on sales generated through your unique affiliate links.
  • Take advantage of their product feeds, banners, and exclusive offers to enhance your marketing efforts.
  1. Stay Updated on Trends:
  • Regularly visit the Pretty Little Thing website or follow them on social media for updates on new products, ranges, and campaigns.
  • Incorporate these trends into your content to appeal to your target audience.

Tik Tok Marketing

TikTok, the popular social media platform known for its short-form videos, has become a powerful marketing tool for brands like Pretty Little Thing. With millions of active users, TikTok provides a unique opportunity to reach and engage with a younger demographic.

Many influencers have successfully utilized TikTok to promote Pretty Little Thing products through creative and entertaining videos. By leveraging TikTok’s algorithm and using popular hashtags related to fashion and trends, influencers can increase their visibility and attract targeted traffic to PLT’s website.

It’s important to note that Pretty Little Thing actively collaborates with well-known TikTok creators like @_miawootton and @robynpridmore who create engaging content featuring PLT outfits or participate in challenges that align with the brand’s image.

Instagram Marketing

Instagram marketing is a vital component of becoming a Pretty Little Thing brand ambassador. With over 1 billion active users, Instagram provides a massive platform for influencers to showcase their style and promote PLT products.

As an influencer, you can utilize features like stories, IGTV, and Reels to engage with your followers and create interactive content. By using relevant hashtags like #prettylittlething or #pltstyle, you can reach a larger audience and increase your chances of generating sales.

It’s also important to maintain a consistent visual aesthetic on your Instagram feed by posting high-quality images of yourself wearing PLT clothing or accessories. Remember to leverage the power of engagement by responding to comments and building relationships with your followers.

Youtube Marketing

To effectively market Pretty Little Thing on YouTube, you can take advantage of the platform’s massive audience and engagement potential. As a brand ambassador, creating compelling video content can help you reach a wider audience and drive more traffic to the fashion retailer’s website.

Showcase your personal style by creating lookbooks, hauls, or try-on videos featuring Pretty Little Thing clothing and accessories. Incorporate trendy edits, catchy music, and engaging storytelling techniques to captivate your viewers’ attention.

Collaborating with other YouTubers or influencers in the fashion industry can also expand your reach. By consistently posting high-quality content and optimizing your titles, descriptions, and tags with relevant keywords like “affordable clothing,” “fashion trends,” or “PrettyLittleThing haul,” you can increase visibility for both yourself as an influencer and the brand itself.


Becoming a Pretty Little Thing brand ambassador is an exciting opportunity to showcase your style and be part of a fast-growing fashion brand. By researching the company, creating a strong portfolio, and attending open casting calls, you can increase your chances of becoming a PLT influencer.

With the potential to make money through the affiliate program and promoting products on social media platforms like Instagram, TikTok, and YouTube, being a Pretty Little Thing ambassador offers both financial rewards and creative fulfillment.

Start your journey today and become part of the Pretty Little Thing community!


1. How can I become a brand ambassador for Pretty Little Thing?

To become a brand ambassador for Pretty Little Thing, you can start by following them on social media and engaging with their content. They often hold open casting calls or look for individuals who embody their brand image. You can also reach out to them directly through their website or social media platforms to express your interest in becoming an ambassador.

2. What qualities does Pretty Little Thing look for in a brand ambassador?

Pretty Little Thing looks for ambassadors who are confident, stylish, and have a strong social media presence. They value individuals who can create high-quality content that aligns with the brand’s aesthetic and values. It is important to showcase your unique style and ability to influence others positively through your online presence.

3. What are the benefits of being a Pretty Little Thing brand ambassador?

Being a Pretty Little Thing brand ambassador comes with several benefits, including exposure to a large audience, access to exclusive discounts and promotions, opportunities to collaborate with other influencers or brands, and potential paid collaborations. It also provides the chance to be part of an exciting fashion community while enhancing your personal branding.

4. How do I promote Pretty Little Thing as a brand ambassador?

As a brand ambassador for Pretty Little Thing, you will promote the brand by creating engaging content featuring their products on your social media channels such as Instagram or TikTok. This could include outfit styling videos, hauls/reviews of new releases, or sharing discount codes with your followers. It is important to authentically represent the brand’s image while showcasing how their clothing fits into your personal style and lifestyle choices.

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